Hi, I’m Becky Ware.

I’m based in Austin, Texas. I am a designer and art director with 15+ years of experience helping brands get their shit act together visually and strategically. I’ve worked across brand systems, campaigns, presentations, web, and all the polished in-between pieces that make a company feel clear, credible, and consistent. I’m big on strong, thoughtful ideas, smart execution, incorporating AI into my work flow, and work that doesn’t feel like it was made in a beige conference room.

Let's chat.

All the professional stuff👇🏻

education

Savannah college of art and design

Completed coursework toward Master of Arts in Graphic Design and Visual Experience, 4.0 GPA

Stephen F. Austin State university

Bachelor of Fine Arts
Major: Fine Art Photography
Minors: Graphic Design, Drawing, Art History

Specialties

Brand Strategy | Visual Systems | Design Systems | Brand Architecture | Creative Direction (IC) | Brand Consistency | Scalable Frameworks | UX-Aware Brand Thinking | Stakeholder Alignment | Digital & Print Ecosystems | System Architecture | Concept Development | UI/UX Design

  • EBQ Marketing, Current Lighting; Chernoff Newman (Etc.) | a LONG time

    • Led brand-aligned creative initiatives across print, digital, and web platforms
    • Translated business objectives into scalable visual systems and campaign frameworks
    • Developed UX-aware prototypes and user flows to strengthen brand consistency across digital touchpoints
    • Partnered with marketing and leadership teams to align messaging, visuals, and customer experience
    • Delivered high-impact assets while maintaining system integrity and brand standards

  • Hi-Rez Studios | December 2021 – June 2023

    • Shaped brand-consistent UI and digital experiences across marketing and internal platforms
    • Presented strategic design direction to stakeholders to ensure alignment with business goals
    • Partnered cross-functionally to bridge brand identity and product experience
    • Elevated visual consistency and usability through structured frameworks and reusable patterns
    • Guided execution from concept through handoff, ensuring cohesion across teams

  • BenefitFirst | January 2021 – December 2021

    • Rebuilt and modernized brand presence by establishing a structured design system and reusable component library
    • Unified marketing and product visuals under a cohesive strategic framework
    • Led design lifecycle from research through implementation in a remote environment
    • Collaborated with leadership and development teams to improve scalability and brand consistency
    • Reduced visual friction and strengthened brand credibility through systemized design standards

  • Current Lighting | June 2018 – June 2020

    • Led rebranding initiatives for two brands, developing comprehensive visual systems across channels
    • Conducted audience and UX research to inform positioning and creative direction
    • Built campaign frameworks that connected storytelling, visuals, and digital execution
    • Helped establish a structured marketing design process to improve efficiency and cohesion

  • Chartspan Medical Technologies | March 2017 – December 2017

    • Spearheaded company-wide rebrand including identity system and brand guidelines
    • Applied brand standards across web, email, social, and print to ensure cross-channel consistency
    • Developed high-level creative direction while executing key strategic deliverables

Work History

Download (Boring)
Download (Fancy)

  • "Becky was fantastic to work with on projects...

    …We were able to share our ideas, and she brought the design to life with clarity, consistency, and creativity. 100% recommend!”

    Jil Littlejohn VP - Corporate Responsibility and Inclusion, Author, Former City Councilwoman | Current Lighting

  • "Having been her manager...

    …I enjoyed Becky’s sweet disposition and her passion for marketing and graphic design. She is deadline-driven and never fails to produce quality content, whether that be brochure design, market trend research, or technical sheet production. Becky is able to apply her prior experience to her daily assignments and finds joy in bringing her expertise to the table. During my time working with her, she has exemplified a desire to work hard and bring all she can to our team, as well as a strong desire to learn."

    Alex Villaverde - Marketing Manager | Current Lighting

  • "Becky stepped in to support our team...

    …while a colleague was out on maternity leave and did an excellent job managing our graphic design needs. She was responsive, precise, and consistently delivered high-quality work, even with tight timelines and competing priorities. Becky approached every project with enthusiasm and professionalism, and I would be happy to work with her again.”

    Dani Barrow - Content Marketing Specialist & Copywriter | EBQ Marketing