A woman with long red hair and glasses sitting at a wooden table in a colorful, lively coffee shop with mural art on the walls, large windows, plants, and several customers in the background.

I’m based in Austin, Texas. I am a designer with 15+ years of experience helping brands get their shit act together visually and strategically. I’ve worked across brand systems, campaigns, presentations, web, and all the polished in-between pieces that make a company feel clear, credible, and consistent. I’m big on strong, thoughtful ideas, smart execution, incorporating AI into my work flow, and work that doesn’t feel like it was made in a beige conference room.

Hi, I’m Becky Ware.

Let's chat.

All the professional stuff👇🏻

education

Savannah college of art and design

Completed coursework toward Master of Arts in Graphic Design and Visual Experience, 4.0 GPA

Stephen F. Austin State university

Bachelor of Fine Arts
Major: Fine Art Photography
Minors: Graphic Design, Drawing, Art History

Specialties

Brand Strategy | Visual Systems | Design Systems | Brand Architecture | Creative Direction (IC) | Brand Consistency | Scalable Frameworks | UX-Aware Brand Thinking | Stakeholder Alignment | Digital & Print Ecosystems | System Architecture | Concept Development

  • Current Lighting; Chernoff Newman (Etc.) | a LONG time

    • Led brand-aligned creative initiatives across print, digital, and web platforms
    • Translated business objectives into scalable visual systems and campaign frameworks
    • Developed UX-aware prototypes and user flows to strengthen brand consistency across digital touchpoints
    • Partnered with marketing and leadership teams to align messaging, visuals, and customer experience
    • Delivered high-impact assets while maintaining system integrity and brand standards

  • Hi-Rez Studios | December 2021 – June 2023

    • Shaped brand-consistent UI and digital experiences across marketing and internal platforms
    • Presented strategic design direction to stakeholders to ensure alignment with business goals
    • Partnered cross-functionally to bridge brand identity and product experience
    • Elevated visual consistency and usability through structured frameworks and reusable patterns
    • Guided execution from concept through handoff, ensuring cohesion across teams

  • BenefitFirst | January 2021 – December 2021

    • Shaped brand-consistent UI and digital experiences across marketing and internal platforms
    • Presented strategic design direction to stakeholders to ensure alignment with business goals
    • Partnered cross-functionally to bridge brand identity and product experience
    • Elevated visual consistency and usability through structured frameworks and reusable patterns
    • Guided execution from concept through handoff, ensuring cohesion across teams

  • Current Lighting | June 2018 – June 2020

    • Led rebranding initiatives for two brands, developing comprehensive visual systems across channels
    • Conducted audience and UX research to inform positioning and creative direction
    • Built campaign frameworks that connected storytelling, visuals, and digital execution
    • Helped establish a structured marketing design process to improve efficiency and cohesion

  • Chartspan Medical Technologies | March 2017 – December 2017

    • Spearheaded company-wide rebrand including identity system and brand guidelines
    • Applied brand standards across web, email, social, and print to ensure cross-channel consistency
    • Developed high-level creative direction while executing key strategic deliverables

Work History

Download (Boring)
Download (Fancy)